Ted Turner's Legacy: From TBS to Fragmented Sports Streaming

Ted Turner died at 87, leaving behind a legacy defined by his ownership of the Atlanta Braves and Hawks. He constructed a 'frictionless' broadcast era where fans simply turned on TBS or Channel 17 to watch baseball, creating a sports monoculture that eventually led to a dynasty in the 1990s and 2000s.

This simplicity stands in sharp contrast to the modern era, where accessing Braves games now requires navigating a maze of subscriptions, including Apple TV, Peacock, and Amazon Prime Video, as media rights become increasingly atomized. macnevers-and-co.beer